About Us

Our Story
I never expected a routine consultation to change the direction of my life.
In my mid-50s, I was sitting in a surgeon's office discussing a hiatal hernia repair when he explained that my insurance wouldn't cover the procedure unless I either gained or lost 30 pounds.
I left his office with a meal plan in my hand.
That same evening, I walked into a karate class.
I'd always been active—softball, ice skating, biking—but this was different. Karate challenged me physically and mentally. It demanded consistency, discipline, and perseverance.
Within a year, I had lost the 30 pounds, had my surgery, and six weeks later I was back on the mat. Eventually, I earned my second-degree black belt.
The greatest lesson wasn't losing weight.
It was discovering that strength doesn't have an expiration date.
Later, when a new karate school opened in our town, I began helping teach the children's classes. While waiting for their kids, several mothers started asking questions.
"Do you really think I could do this?"
"Am I too old to start?"
One by one, they stepped onto the mat.
Five became thirteen.
Before long, the joke around the school became, "Well, if Janice can do it, so can I."
Watching women accomplish things they once believed were impossible became one of the most rewarding experiences of my life.
Then life brought another adventure.
After 38 years in California, my husband and I moved to Kentucky to be closer to our son's family. Today we're blessed with nine grandchildren, with seven living nearby and five right here on our property. While we miss our two granddaughters still in California, seeing our family grow reminds us daily what truly matters.
We could have called this season of life retirement.
Instead, I chose reinvention.
I started EarthWell Collective because I kept seeing the same pattern—not just in karate, but everywhere. Too many women were being told that feeling tired, sleeping poorly, losing energy, or simply not feeling like themselves was "just part of getting older."
I didn't believe that then.
I don't believe it now.
I've always been drawn to natural living, and my family is constantly asking, "What is Grandma up to next?" As I entered my own next chapter and experienced the hormonal, physical, and emotional changes that come with midlife, I watched friends struggle with sleep, mood, energy, and confidence.
What I noticed was simple:
Most wellness brands aren't built for women navigating this stage of life.
EarthWell Collective is.
Our mission is to help women thrive through midlife and beyond with thoughtfully selected products, honest education, and practical solutions that support how our bodies change over time.
No miracle promises.
No hype.
No shortcuts.
Just products I believe in and a commitment to being Upfront, Honest, and Transparent—always.
Everything we do is guided by a few simple principles:
• Movement creates momentum.
• Consistency beats shortcuts.
• Lead by example.
• Small daily choices create lasting change.
• Always be Upfront, Honest, and Transparent.
Whether you're 45 and just beginning to notice the changes, or 65 and wondering if it's too late to feel like yourself again...
It isn't.
I know because I've lived it.
I hope EarthWell Collective becomes part of your journey, just as this journey has become mine.
— Janice
Founder, EarthWell Collective